Ritual Renewal·01 · hølycleanse

Volumizing Shampoo for Fine, Flat
Hair.

Body for fine hair, without weight.

Ritual Renewal·01 · hølycleanse

Volumizing Shampoo for Fine, Flat
Hair.

Body for fine hair, without weight.

A keratin shampoo that cleans fine hair and lifts it at the root, without weight.

Keratin · Caffeine · Rosemary Oil · Sodium PCA

$31.00 $27.90 with PASS 390 ml · ~49 days

Or continue with HØLY PASS — $6/mo, applied to any order.

The ritual it lives inside

Complete the ritual

2 steps · $54.00

Volumizing shampoo for the hair, scalp oil for the skin beneath.

The Read

Strength and lift, together.

What it is

A keratin volume shampoo.

Hydrolyzed keratin, caffeine, rosemary oil and sodium PCA, for fine or flat hair that wants body without heaviness.

Why it works

Fine hair wants body, not coating.

Hydrolyzed keratin is small enough to cling to the cuticle and lend a stronger, fuller feel, and it helps protect against breakage. Caffeine and rosemary leave the scalp feeling fresh. The effect is cosmetic body. It does not change the number or thickness of hairs.

How to use

Lather at the root, rinse.

On wet hair, massage into the scalp, concentrate the lather at the root, then rinse well.

A companion, not a step

This pairs into a ritual.

On its own it's a single act. Map your skin and we'll place it inside the full ritual — the steps it completes, and the ones that complete it.

Find the ritual it completes →
Rich lather, rinses clean · fine, flat hair
$31.00

Clinical Actives

What's doing the work.

The actives inside, and what each one is for.

Strengthen

Hydrolyzed keratin

Keratin broken into fragments small enough to cling to the cuticle, lending a stronger, fuller feel that wears away over time. It is a cosmetic fortifier. It does not increase hair count or permanently rebuild the fiber.

Refresh

Caffeine

Leaves the scalp feeling refreshed and awake after the wash.

Hydrate

Sodium PCA

Helps hair hold moisture, so volume does not mean dryness.

Your Ritual

Where it lives in the practice.

In the shower, lather at the root.

1

01 · Wash

Concentrate the lather at the root, then rinse.

2

02 · Mask

A rescue mask once a week, through the lengths only.

3

03 · Scalp

Scalp oil on off nights.

As often as fine hair needs. Light enough for daily washing.

Compounds with

Stronger together.

The pairings that compound this step's work.

Volumizing Shampoo for Fine, Flat HairRescue Hair Mask for Damaged Hair

Duo

Volumizing Shampoo for Fine, Flat Hair + Rescue Hair Mask for Damaged Hair

Volumizing shampoo to lift, the hair mask to soften the ends.

Volumizing Shampoo for Fine, Flat HairScalp Oil for Dry Hair and Scalp

Duo

Volumizing Shampoo for Fine, Flat Hair + Scalp Oil for Dry Hair and Scalp

Volumizing shampoo for the hair, scalp oil for the skin beneath.

Make it yours

Where does this sit in your ritual?

Map your skin in about a minute, and we'll place every step — including this one — for the skin you're actually in.

Map your skin →

One weekly cue. No promotions.