Renewal · the active
Bidens Pilosa Extract
A retinol alternative — phytanic acid from the plant engages retinoic-acid receptors to soften lines without retinoid irritation, safe for delicate eye skin.
Barbier 2014 · Clin Cosmet Investig Dermatol
Ritual Renewal·04 · hølytreat
Renew Eye
Serum.
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Ritual Renewal·04 · hølytreat
Renew Eye
Serum.
A retinol-alternative eye serum gentle enough for the thinnest skin you have.
Bidens pilosa — retinol's behaviour from a field flower.
Or continue with HØLY PASS — $6/mo, applied to any order.
The ritual it lives inside
Complete the ritual
Pair eye renewal with face renewal on the same nights.
The Read
Retinol's renewal, eye-safe.
What it is
A gentle renewing eye serum.
For mature or fine-line-aware eyes that don't tolerate retinol around such delicate skin.
Why it works
Renewal without the sting.
Bidens pilosa engages retinoic-acid receptors without retinoid irritation; a collagen peptide supports firmness; horse-chestnut escin helps de-puff. There's no caffeine here — the de-puffing is botanical, and a coconut-derived emollient cushions the whole thing.
How to use
Pea-size, tapped in.
At night, tap a pea-size from inner corner to brow bone. Wait ~90 seconds before the next step.
The proof
The proof
Every claim pinned to its source.
Renewal · the active
Bidens Pilosa Extract
A retinol alternative — phytanic acid from the plant engages retinoic-acid receptors to soften lines without retinoid irritation, safe for delicate eye skin.
Barbier 2014 · Clin Cosmet Investig Dermatol
Firmness · the peptide
Dipalmitoyl Hydroxyproline
Supports the collagen scaffolding that keeps the under-eye taut.
Schagen 2017 · Cosmetics
De-puff · the botanical
Horse Chestnut (Escin)
Escin supports microcirculation and helps reduce the fluid pooling that reads as puffiness.
Pittler 2012 · Cochrane Database Syst Rev
A companion, not a step
This pairs into a ritual.
On its own it's a single act. Map your skin and we'll place it inside the full ritual — the steps it completes, and the ones that complete it.
Find the ritual it completes →Add the eye serum
$31.77
Clinical Actives
What's doing the work.
The actives inside, and what each one is for.
Firmness · the peptide
Dipalmitoyl Hydroxyproline
Supports the collagen scaffolding that keeps the under-eye taut.
Schagen 2017 · Cosmetics
De-puff · the botanical
Horse Chestnut (Escin)
Escin supports microcirculation and helps reduce the fluid pooling that reads as puffiness.
Pittler 2012 · Cochrane Database Syst Rev
Your Ritual
Where it lives in the practice.
On cleansed skin, before your eye cream.
1
Cleanse · PM
A gentle cleanse around the eye.
2
Eye · PM
Tap the renewing eye serum from inner corner to brow.
3
Seal · PM
Follow with an eye cream or night cream.
Nightly.
Compounds with
Stronger together.
The pairings that compound this step's work.
Seal
Pure Calm Cream
A calm cream over the eye serum locks the renewal in overnight.
$31.77
Add the cream
Treat
Active Renew Serum
Pair eye renewal with face renewal on the same nights.
$37.44
Add the serum
Make it yours
Where does this sit in your ritual?
Map your skin in about a minute, and we'll place every step — including this one — for the skin you're actually in.
Map your skin →One weekly cue. No promotions.