Try an ingredient, a step, or what you’re noticing.
Ritual Renewal·01 · hølycleanse
Keratin Volume
Shampoo.
Ritual Renewal·01 · hølycleanse
A sulfate-free shampoo that fortifies with keratin and lifts fine hair in one step.
Hydrolyzed Keratin · Volumizing actives
Or continue with HØLY PASS — $6/mo, applied to any order.
The ritual it lives inside
Body for the hair, vitality for the root — keratin volume wash plus rosemary scalp oil.
The Read
Hydrolyzed keratin coats and fortifies the strand; volumizing actives lift at the root without weighing hair down. Sulfate-free, for thinning, fine or post-treatment hair.
Hydrolyzed keratin is small enough to cling to the cuticle and lend a stronger, fuller feel, while the volumizers add lift rather than heaviness. The effect is cosmetic body and resilience — it does not change the number or thickness of hairs.
On wet hair, concentrate the lather at the root, leave a moment, then rinse for lift and a fortified feel.
A companion, not a step
On its own it's a single act. Map your skin and we'll place it inside the full ritual — the steps it completes, and the ones that complete it.
Find the ritual it completes →Clinical Actives
The actives inside, and what each one is for.
The fortify
Hydrolyzed keratin breaks the hair's own protein into fragments small enough to adhere to the cuticle, lending a temporarily stronger, fuller, more resilient feel that rinses and wears away over time. It is a cosmetic fortifier — it does not increase hair count or permanently rebuild the fibre.
Your Ritual
In the shower, lather at the root.
01 · Cleanse
Concentrate the lather at the root, leave a moment, then rinse.
Hair · weekly
A keratin mask weekly for deeper restoration.
Scalp · feed
Rosemary scalp oil on off days for vitality.
Regular washing for fine or thinning hair.
Compounds with
The pairings that compound this step's work.
Duo
Keratin Volume Shampoo + Keratin Repair Mask
Lift, then restore — the volume shampoo for body, the keratin mask weekly for the lengths.
Duo
Keratin Volume Shampoo + Scalp Vitality Oil
Body for the hair, vitality for the root — keratin volume wash plus rosemary scalp oil.
Make it yours
Map your skin in about a minute, and we'll place every step — including this one — for the skin you're actually in.
Map your skin →One weekly cue. No promotions.