Nourish
Argan oil
Softens the lengths and smooths frizz.
Try an ingredient, a step, or what you’re noticing.
Ritual Renewal·01 · hølycleanse
Curl Define Shampoo for Curly
Hair.
A clean that leaves curls their oils.
Ritual Renewal·01 · hølycleanse
A clean that leaves curls their oils.
A sulfate-free shampoo that cleans curls without stripping them, so they stay defined and soft.
Argan Oil · Aloe · Betaine · Glycerin
Or continue with HØLY PASS — $6/mo, applied to any order.
The ritual it lives inside
Build yours — map your skin and we'll place this inside the full ritual, the steps it completes and the ones that complete it.
The Read
A mild coconut-derived cleansing base with aloe, argan oil, betaine and glycerin. Made for type 2 waves and type 3 curls.
Harsh cleansers lift the natural oils that help curls hold their shape. This base removes buildup and product residue but leaves those oils in place, while aloe and argan add moisture and smooth frizz.
Massage into damp hair and over the scalp, lather, then rinse. Follow with conditioner on the lengths.
A companion, not a step
On its own it's a single act. Map your skin and we'll place it inside the full ritual — the steps it completes, and the ones that complete it.
Find the ritual it completes →Clinical Actives
The actives inside, and what each one is for.
Nourish
Softens the lengths and smooths frizz.
Moisturize
Humectants that help hair hold moisture so curls feel soft.
Cleanse
A gentle, sulfate-free base that lifts buildup without stripping.
Your Ritual
In the shower.
01 · Cleanse
Massage into the scalp, lather, rinse.
06 · Hydrate
Condition mid lengths to ends.
Style
Scrunch and air-dry, or style as usual.
Every wash. Gentle enough for daily use.
Make it yours
Map your skin in about a minute, and we'll place every step — including this one — for the skin you're actually in.
Map your skin →One weekly cue. No promotions.