Ritual Renewal·01 · hølycleanse

Curl Define Shampoo for Curly
Hair.

A clean that leaves curls their oils.

Ritual Renewal·01 · hølycleanse

Curl Define Shampoo for Curly
Hair.

A clean that leaves curls their oils.

A sulfate-free shampoo that cleans curls without stripping them, so they stay defined and soft.

Argan Oil · Aloe · Betaine · Glycerin

$30.00 $27.00 with PASS 390 ml · ~49 days

Or continue with HØLY PASS — $6/mo, applied to any order.

The ritual it lives inside

One step of the Provision ritual

Build yours — map your skin and we'll place this inside the full ritual, the steps it completes and the ones that complete it.

Map your skin →

The Read

Clean, and still curly.

What it is

A sulfate-free curl shampoo.

A mild coconut-derived cleansing base with aloe, argan oil, betaine and glycerin. Made for type 2 waves and type 3 curls.

Why it works

Curls need their oils.

Harsh cleansers lift the natural oils that help curls hold their shape. This base removes buildup and product residue but leaves those oils in place, while aloe and argan add moisture and smooth frizz.

How to use

Scalp first.

Massage into damp hair and over the scalp, lather, then rinse. Follow with conditioner on the lengths.

A companion, not a step

This pairs into a ritual.

On its own it's a single act. Map your skin and we'll place it inside the full ritual — the steps it completes, and the ones that complete it.

Find the ritual it completes →
Rich lather · for waves and curls
$30.00

Clinical Actives

What's doing the work.

The actives inside, and what each one is for.

Nourish

Argan oil

Softens the lengths and smooths frizz.

Moisturize

Aloe + betaine + glycerin

Humectants that help hair hold moisture so curls feel soft.

Cleanse

Coconut-derived cleansers

A gentle, sulfate-free base that lifts buildup without stripping.

Your Ritual

Where it lives in the practice.

In the shower.

1

01 · Cleanse

Massage into the scalp, lather, rinse.

2

06 · Hydrate

Condition mid lengths to ends.

3

Style

Scrunch and air-dry, or style as usual.

Every wash. Gentle enough for daily use.

Make it yours

Where does this sit in your ritual?

Map your skin in about a minute, and we'll place every step — including this one — for the skin you're actually in.

Map your skin →

One weekly cue. No promotions.