Ritual Renewal·01 · hølycleanse

Colour Guard
Shampoo.

Ritual Renewal·01 · hølycleanse

Colour Guard
Shampoo.

A grapefruit-bright shampoo that cleanses colour-treated hair while shielding the hue from fade.

Grapefruit Zest · Colour-Locking Complex · Antioxidants

$28.94 $26.04 with PASS 400 ml · ~60 days

Or continue with HØLY PASS — $6/mo, applied to any order.

The ritual it lives inside

Complete the ritual

2 steps · $57.88

Guard, then gloss — alternate the colour-protecting wash with a shine finish.

The Read

Wash, without the fade.

What it is

A colour-protecting shampoo.

A peachy grapefruit scent over a colour-locking complex that shields the hue, antioxidants that keep tone vibrant, and gentle surfactants that protect the barrier of coloured hair.

Why it works

Colour fades fastest at the wash.

Harsh surfactants open the cuticle and let dye leach out. Gentler cleansing slows that. The benefit is colour-feel and longevity in everyday washing — not a guarantee against all fading from sun, heat or time.

How to use

Lather gently, rinse cool.

On wet hair, work a little through, rinse — cooler water helps the cuticle stay closed and the colour stay in.

A companion, not a step

This pairs into a ritual.

On its own it's a single act. Map your skin and we'll place it inside the full ritual — the steps it completes, and the ones that complete it.

Find the ritual it completes →
Cleanses without the fade
$28.94

Clinical Actives

What's doing the work.

The actives inside, and what each one is for.

The guard

Colour-locking complex + antioxidants

A gentle surfactant base paired with a colour-protecting complex and antioxidants, formulated to cleanse without the aggressive stripping that accelerates dye loss. Colour protection here is relative and everyday — it slows wash-out; it cannot stop fade from UV, heat styling or time.

Your Ritual

Where it lives in the practice.

In the shower, rinse cool.

1

01 · Cleanse

Work through wet hair, rinse cool to keep the cuticle closed.

2

Hair · weekly

A keratin mask weekly for processed lengths.

3

Hair · finish

A shine shampoo on alternate washes for gloss.

Everyday washing for colour-treated hair.

Compounds with

Stronger together.

The pairings that compound this step's work.

Colour Guard ShampooKeratin Repair Mask

Duo

Colour Guard Shampoo + Keratin Repair Mask

Protect the colour, restore the strand — colour-guard wash plus a weekly keratin mask for processed hair.

Colour Guard ShampooGlass Shine Shampoo

Duo

Colour Guard Shampoo + Glass Shine Shampoo

Guard, then gloss — alternate the colour-protecting wash with a shine finish.

Make it yours

Where does this sit in your ritual?

Map your skin in about a minute, and we'll place every step — including this one — for the skin you're actually in.

Map your skin →

One weekly cue. No promotions.